Wednesday, March 25, 2009

Look at this!

I found this really well done portfolio website that scrolls horizontally. It's a nice approach.

lookatme.org.uk

Monday, March 23, 2009

An inspiring article about socially responsible design and self expression

http://www.aiga.org/content.cfm/design-to-empower-the-people

Storyboarding for the Flash Intro





The text throughout the intro will read "All great things start from simple ideas. And when put in the hands of passionate, committed people with a vision of something bigger, the harvest is bountiful. New Roots Urban Farm: a grassroots sustainability initiative for the nourishment of our community."

What's happening is switching back and forth between stop animation phase-shots of the cleaning up of a disheveled city lot with increasing numbers of people as time passes and a close up motif of someone planting seeds of "sustainability, education, and food security" illustrated by seed packets labeled with those concepts. In the last 5-10 seconds, the seeds have grown into a landscape design in the shape of the logo, which in the last few frames fades into the actual logo.

I'm trying to decide whether I want to keep with the original idea of sketchy line drawn animation or a combination of photo images and animation.

Sunday, March 22, 2009

Sunday, March 15, 2009

30-Second Flash Intro: Concept Development

Concept 1:
Target Audience: North St. Louis City Community Members and those nearby
Directed to through: Link on the Downtown-Marquette YMCA Website or it could fit as the standard intro for anyone entering the site.
Visual Approach: Sketchy line cartoon of the origins of the farm. Starts with a kinetic drawing (waving and subtle moving) of a city, maybe two tall buildings on either side of an empty lot, overgrown and littered. Frame by frame, the lot is transformed into the organic farm that it is today. Will star the co-founders in cartoon style (maybe matching their pictures on the members page). Text will emphasize their community-building mission and the importance of localism.


Concept 2
:
Target Audience: Health Nuts
Directed to through: Links or banner ads on Health websites
Visual Approach: Same sketchy line animation as used in concept 1, this time with a dinner setting. Starts with an empty that is dish by dish filled with various vegetables. Text and arrows identify the food items as organic. Plate dissolves into a sketch of New Roots farm and the mission statement

Concept 3:
Target audience: Economic Downturn Victims
Directed to through: Banner Ads
Conceptual Approach: Support a local economy; pay less for produce; keep your family healthy for less
Visual Approach: Typography and images of children eating veggies

Thursday, March 12, 2009

more flash

moving a graphic with the arrow keys: http://www.entheosweb.com/Flash/video_tutorials/arrowkeys_actionscript.asp

to give a graphic drag-and-drop capabilities:
http://www.entheosweb.com/Flash/video_tutorials/drag_and_drop_actionscript.asp

Thursday, March 5, 2009

Flash Tutorial for Simple Drop-down Menu

http://www.entheosweb.com/Flash/video_tutorials/drop_down_menu.asp